The brief was given that we had to produce a poster for a location encouraging people to visit. We were given the project before we finished first year of university and the project was to be based on a place we visited over the summer. I visited Palma nova with my family and decided upon using Magaluf as my location.
Magaluf is seen as a party destination but having been a few times I know that there is more to offer. I chose to show the family fun side as well as the party side. By using the phrase ‘the bomb’ it allowed me to combine Jager bombs and dive bombs within an image.
After experimenting with various composition, colour combinations and styles I decided to use a pop art comic book style to give the imagery some texture. The colours were chosen from the view over the bay, the tan sand the see and the green cliffs the other side. Experimenting with the type allowed me to find that bold impactful type was the way to go and that by manually altering the letter size it gave the poster a more hand-crafted feel.