Blackguard had a stall at the National Film Awards (NFA) and needed some advertising material to take with them. They contacted me to design a look book to be included in their gift packs and to be scattered on their stall for people to take as they pass. They also needed some roller banners designed to site either side of their stall.
When discussing the design with the owner of Blackguard he said he wanted to give people a snapshot of what they have to offer as a brand, and I instantly thought of polaroids. He also said he wanted it to be easy to read and straight to the point.
I designed the look book to be minimal and to the point, image, product name, product price. To the point and easy to read, I then used the polaroid idea to showcase model shots on both the inside covers. Once this had been signed off I applied the same design of the polaroids to the roller banners to have some brand consistency at the event.
The brand managed to gain the attention of notable stars amongst which were Richard Blackwood (Actor), Fleur East (Artist) and Ghetts (Artist)
